Well, after you have questioned on your own the inquiries above, visualize your web site and its needs. Have got a neat navigation chart with hyperlinks from home web page to all inside web pages etc. Publish down the free dataset functionality of every http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/ai datasets url on the website.
